SHOULDER BAG LALLA ALIA...
Three colours, one bag:
LABEL17 STUDIO
Leather Bags, Accessories and Interiors
SHOULDER BAG SADDLE IVY
discover our latest arrivals, hand-braided, nappa leather or shearling.
OH! IT'S DENIM...
Discover our Denim Collection
FINEST LEATHER CLOTHES
A limited collection of supple Lamb-Leather Coats, Blouses and Shirts available now.
SHOULDER BAG SADDLE TRESSE
becomes soft as...
HANDMADE LEATHER GOODS
HAND BRAIDED LEATHER HANDBAGS, ACCESSORIES AND HOME ACCESSORIES.
LEATHER, HAND-BRAIDED
Our high-quality lamb nappa leather is hand-braided by women in Marrakech using ancient crafts.
QUIET LUXURY
Producing a beautiful, high-quality product is our understanding of acting responsibly and showing respect for our customers, our partners and our environment.
CRAFTSMANSHIP, EXCELLENT
We are passionate about working with experienced artisans in Switzerland, Morocco and other countries to create unique products.
OH! IT'S DENIM
DIE LABEL17 DENIM KOLLEKTION
Wir stellen unsere exklusive Denim Kollektion vor:
Tauchen Sie ein in unvergleichliche Handwerkskunst - jedes Stück ist sorgfältig von Hand geflochten und sorgt für einen gewagten, einzigartigen Stil.
Lassen Sie sich diese Must-Haves nicht entgehen!
The New Shoulder Bag Lalla Alia
NEW FOR SPRING SUMMER 2024
The tricolour woven shoulder bag 'Lalla Alia' combines timelessness with rock n' roll.
THE WORLD OF LABEL17
We create our products from materials in their purest form.
ABOUT LABEL17
ORIGINAL & AUTHENTIC
A love story between Switzerland and Morocco. Our travels around the world have opened our eyes to the rich heritage of handmade products, the ancient techniques and the people who make them.
simply sensual
Inspire and complete your look
THE LOOK OVER THE SHOULDER
Craftsmanship and our fascination for it are the soul of LABEL17.
Working with artisans is what we do with great passion. We believe the value of our products is best explained by providing insight into how they are authentically made.
We have developed a braiding technique that we call “Lalla,” which stands for “lady” in the Amazigh language. This is fitting because the vegetable-tanned lamb nappa leather is processed by a network of Moroccan women at home - braided by hand.