The story of LABEL17 is a love story between craftsmanship and modernity, between tradition and the future, Switzerland and Morocco. But it is also a love story between Cristina and David.

Together, they run LABEL17 as a brand. They see themselves not only as a family business in the traditional sense, but also as a responsible partner. Not only for the suppliers and the environment, but also for the numerous customers.

Beautiful bags can be described with words, illustrated with pictures, and underlined by customer testimonials. But nothing beats the tactile experience in the LABEL17 STUDIO: in Seefeld in Zurich, directly behind the opera house, the store offers the entire range of bags and accessories.

Come by, choose your screen print design and have it immortalized on one of our white T-shirts, a bandana, or an item from our summer collection.

Date: Thursday, May 28, 2026

Time: 5:00 PM - 8:00 PM

Location: LABEL17, Seefeldstrasse 7, 8008 Zurich

Launch of Maison Metzger 1888 women's and men's shirts in Zurich at LABEL17

Date: Thursday, April 16, 2026

Time: 5:00 PM - 8:00 PM

Location: LABEL17, Seefeldstrasse 7, 8008 Zurich

Get one of our new white women's t-shirts printed with a unique screen-print design.

Date: Thursday, March 26, 2026

Time: 5:00 PM - 8:00 PM

Location: LABEL17, Seefeldstrasse 7, 8008 Zurich

On the weekend of February 14th and 15th, 2026, LABEL17 at Seefeldstrasse 7 will be available as a drop-off point for the creators of the Preloved Market.

On the weekend of December 6th and 7th, LABEL17 at Seefeldstrasse 7 will be all about wellbeing: we are a location partner for The Wellness Edit.

On Saturday, August 23, 2025, Zurich District 8 invites you to the special 'District 8 City Tour'. Further information will follow shortly - or on zürichkreis8.ch

On Saturday, May 31, 2025, we will be present at the Kreis 8 flea market from 10:30 a.m. to 5:00 p.m. We will have selected end-of-series items and decorative objects

On Wednesday, April 2, 2025, we will be present at the ATELIER Days in Erlengut in Erlenbach am Zürichsee from 10:00 AM - 6:00 PM with a selection from our leather collection and chosen pieces.

On Thursday, April 3, 2025, we will be present at the ATELIER Days in Erlengut in Erlenbach on Lake Zurich from 10:00 AM - 7:00 PM with a selection from the leather collection and selected pieces.

On Sunday, February 16, 2025, we will be present at Boutique VIVER in Sils Maria, Engadin, Switzerland from 12.00 - 18.00h with a selection from the Shearling collection and other exquisite pieces.

On Sunday, December 22nd, the LABEL17 STUDIO will be open from 12:00 - 17:00.

We look forward to raising a toast with you to the Christmas holidays.

On Sunday, December 8th, LABEL17 will present its leather collection at TischBankStuhl on Bürkliplatz.

On Sunday, December 8th, the LABEL17 STUDIO will be open from 12:00 PM to 5:00 PM.

We look forward to toasting with you to the upcoming holidays.

On Saturday and Sunday, November 30th and December 1st, the French tattoo artist will be visiting LABEL17 and tattooing her iconic designs.

No appointment necessary.

On Sunday, December 1st, the LABEL17 STUDIO will be open from 12:00 PM - 5:00 PM.

We look forward to raising a toast with you to the upcoming holidays.